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About Julied


Julied Estelle, based in Munich, is a fashion designer and illustrator with German, Korean and Vietnamese heritage. 


She has always dreamed of working in fashion ever since she was a little girl dressing up in her mother’s and grandmother’s costumes, heels, and hats. Studying the vogue as her bible and persuading friends to dress up for fashion shows was her idea of fun. In addition sketching and photography have always fulfilled her everyday life. To establish her own haute couture brand one day would be her dream come true.


Specializing in evening wear and accessories, she has experienced the Met Gala and the Fashion Week in New York, Paris and Berlin. Working for different labels such as ESCADA, TALBOT RUNHOF, PRABAL GURUNG and AZZEDINE ALAÏA was part of her journey. 


She loves traveling around the world to be inspired by culture, food and color. Furthermore, she aspires to share her experiences and visual creations to let people escape and be part of her own Dreamworld. 

Julied has also proven her expertise as a designer on television, on BR and on Super RTL. In 2021 she has launched her fashion illustrated cookbook "Prepare it to wear it" in English and in German and has worked for several brands as a freelance Designer.


In 2022 Julied Estelle worked as a creative director at the dirndl label KINGA MATHE and founded the empowerment brand SUITITION at the age of 26. The label combines fashion and mindset through empowerment quotes in power suits.

After her couture fashion show during Art Basel in Miami, it was time to awaken the fashion metropolis in Munich. As a project developer, she not only organised PERFECT RUNWAY with the agency B.Seen, but also hosted the fashion show in front of 1.100 guests in Munich.


Julied loves to design custom made dresses. Her designs can be found in magazines such as Cosmopolitan, Glamor and Moevir.

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